CareFirst Receives Two Brand Excellence Awards

Recognition highlights innovation and providing quality customer service to members

Baltimore, MD (April 08, 2013) - CareFirst BlueCross BlueShield (CareFirst) announced today that it has received two 2012 Brand Excellence Awards from the Blue Cross and Blue Shield Association (BCBSA) for overall member retention efforts and innovative design of its HealthyBlue insurance product. The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield brand.

CareFirst was awarded a Brand Excellence Award in the “Brand Innovation” category for HealthyBlue, a product launched in 2010 with the goal of creating relationships between patients and their primary care physicians that lead to better health outcomes. HealthyBlue offers CareFirst members a portfolio of health care plans that enhance care coordination through primary care visits, wellness incentives, and access to free preventive health care services.

The BCBSA Brand Innovation award recognizes innovative programs that provide measurable impact to customers and the Blue Cross and Blue Shield brands.

CareFirst was also awarded a 2012 Brand Excellence Award in the “Member Retention” category for having high member retention over the past year. CareFirst is the largest health insurer in the Washington, D.C., Maryland and Northern Virginia region, serving 3.4 million members.

Scott P. Serota, BCBSA President and CEO, said: “We are proud to recognize those Blue Cross and Blue Shield companies that have exceeded member expectations and delivered exceptional service to the communities they serve. By constantly innovating and creating new ways to engage our members with products and services that they value, the Blues continue to grow and retain our membership.”

This marks the 18th year BCBSA has presented Brand Excellence Awards to Blue Cross and Blue Shield companies nationwide in categories that promote the Blue Brands, including attracting new customers, fostering loyalty to existing customers, and Brand innovation. CareFirst has received 11 Brand Excellence Awards.

About CareFirst

In its 76th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.4 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2012, CareFirst contributed $57 million to community programs designed to increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at or follow us on Twitter:

About the Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 38 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for 100 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.