Falling Short: The Financial and Human Toll of Preventable Falls

We’ve all stumbled or slipped at one point in our lives, and chances are we walked away with little more than a wounded ego. But falls are a serious issue impacting families globally—financially and physically.

Nearly 684,000 people die from falls each year, with another 37.3 million requiring medical attention after a fall, according to the World Health Organization. For adults 65 years and older, accidental falls are among the leading causes of injury and death, particularly for white Americans, who are most likely to live alone and be socially isolated.

According to the National Council on Aging, healthcare spending on falls among adults 65 and older is expected to be more than $101 billion by 2030.

The good news is, with thoughtful changes and education, it’s simple to prevent accidental falls. Here are some effective strategies to reduce the risk of falls:

  1. Exercise regularly: Balance and strength training like Tai Chi, yoga or specific balance exercises can improve stability. Walking and cardiovascular activities like low-impact aerobics help maintain overall fitness.
  2. Home safety modifications: Clear walkways of clutter, secure rugs with non-slip pads and ensure good lighting throughout the home. Install assistive devices like handrails on stairs, grab bars in the bathroom and non-slip mats in the tub or shower. Ensure all areas, especially stairs and hallways, are well lit. Consider night lights in bedrooms and bathrooms.
  3. Vision and hearing checks: Correcting vision and hearing issues can significantly reduce the risk of falls.
  4. Review medications: Some medications can cause dizziness or drowsiness, increasing the risk of falling. Have a healthcare provider review all medications regularly.
  5. Proper footwear: Wear shoes that fit well and have non-slip soles. Avoid high heels, slippers and shoes with slick soles.
  6. Nutrition and hydration: Maintain a balanced diet rich in calcium and vitamin D to support bone health. Staying hydrated is also crucial to prevent dizziness.
  7. Get up slowly: When rising from sitting or lying down, go slowly to prevent dizziness or a drop in blood pressure, which can lead to falls.
  8. Use assistive devices if needed: Canes, walkers and other mobility aids can provide extra stability. Make sure they are properly fitted by a healthcare professional.
  9. Education and awareness: Educating older adults about fall risks and prevention strategies can empower them to take proactive steps.
  10. Regular health check-ups: Conditions like arthritis, osteoporosis or neurological disorders can increase the risk of falls. Regular check-ups can help manage these conditions.

CareFirst BlueCross BlueShield (CareFirst) doesn’t just support members when they are sick and need care, we also provide access to programs and resources to help them stay well and get exercise at any age or ability level. Members may also be eligible to receive rewards for getting preventive care, like the vision and hearing screenings and check-ups mentioned above, through Blue Rewards. Our Wellness Programs Overview page has an array of offerings to support Nutrition and Fitness, Behavioral Health, Family and Finances available at no additional cost to members.

Providing wellness resources, rewarding preventive care practices and distributing health information are just a few of the ways that we are CareFirst is working toward our mission to ensure that healthcare is affordable and accessible to all. These practices reduce preventable injuries, lower treatment costs, promote proactive health management and support vulnerable communities.