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In 2021, Blue Cross Blue Shield Association (BCBSA) announced a national equity strategy to address the nation’s crisis in racial health disparities. Aligned with BCBSA’s multi-year commitment to address the racial inequities in quality of life, care access and health outcomes, CareFirst BlueCross BlueShield (CareFirst) is working throughout the Mid-Atlantic to establish meaningful collaboration with and advocate for communities that have been historically marginalized.
Our goals focus on priorities around reducing racial disparities, identifying drivers of inequities and implementing data-driven strategies to advance the health of ALL of our communities.
CareFirst Strategic Priorities:
- Take a data-driven approach to understand disparities
- Transform and innovate healthcare delivery
- Address the determinants of health
- Invest in our communities
- Embrace equity in action
Addressing Social Determinants of Health (SDOH)
We are closing gaps in how people access and experience healthcare and addressing unmet social needs that impact the health of communities.
CareFirst Focuses on the Following:
- Social and institutional inequalities by advocating for new, improved laws and policies that support the health of historically excluded groups and their communities.
- Individual social needs through partnership with community organizations that support SDOH solutions. Along with strategic investment, CareFirst encourages employees to donate their time and treasure to support these initiatives.
- Health outcomes by increasing access to high-quality, affordable healthcare.
Other Health Equity Resources
National Health Equity Strategy
Blue Cross and Blue Shield Companies confront the nation’s crisis in racial health disparities.
Community Health & Social Impact
Read articles and watch videos about how we’re working alongside community partners and investing in communities to address social determinants of health.
Community Impact
Learn how we’re nurturing healthier communities from within and championing access to affordable, high-quality care.
Complete Care
We support complete health and well-being through a 360 approach to treat the whole person.
Innovative Solutions
We’re creating more equitable, affordable and accessible health offerings that lead to better health outcomes by harnessing data and technology platforms and emphasizing value-based care solutions.