Event Recap: Keeping Your Secrets Safe—A Healthy Discussion about Protecting Consumer Health Information
Ensuring safe access to optimum health and quality healthcare means protecting the privacy of CareFirst BlueCross BlueShield's (CareFirst) members. We believe all people need and deserve safeguards to protect their health information, whether they visit a doctor or use a health app.
People everywhere share sensitive health information on wearable health trackers and apps that track things like fertility and weight loss without realizing that it's not protected under the Health Insurance Portability and Accountability Act (HIPAA). The health information shared in these unconventional settings can be used to profile users and sell to them using targeted ads and tactics.
In a recent virtual event hosted by CareFirst, a panel of industry experts addressed the following:
- What information HIPAA protects
- The increasing amount of sensitive health data being collected and stored by entities not subject to HIPAA
- Privacy and security safeguards that should exist for all consumer health data
- Policy interventions that could further protect consumer health data
- and more
Dorthea (Dori) Henderson, Senior Vice President, Chief Digital Information Officer, CareFirst, moderated the event and led the panel discussion that included:
- Kathleen A Birrane, Commissioner, Maryland Insurance Administration
- Maneesha Mithal, Privacy and Cybersecurity Partner, Wilson Sonsini Goodrich & Rosati
- Danielle Lloyd, Senior Vice President, Private Market Innovations and Quality Initiatives for Clinical Affairs, America's Health Insurance Plans
To learn more about CareFirst's community impact and efforts to transform healthcare, visit: https://www.carefirst.com/transformation.